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Green Building Marketing Plan

Date: 2014-12-14
Views: 51

Concept:

The content of real estate marketing mainly consists of three parts: project estimation, conceptual design, advertising ideas and media agency. Green Building Assessing Standard has set up a complete set of evaluation system, providing a pattern for coordination and prompting the public to pursue not only the comfort of building, but also its energy saving and environmental protection.


For developers, the development of green building increases the threshold of real estate development, following with the increase of input. How to transform the input into return, has been attached more and more importance by developers. For consumers, green building public notification and labeling have been open. As consumer’s professional knowledge and consciousness of rights protection become stronger and stronger, to understand the consumer psychology and guide with green building promotion may induce the largest potential value of the project.


In a word, green building marketing plan can render the hard work of green building design into the marketing highlights, playing a subsidiary or even dominant role in conceptual design and advertising ideas.

Significance:

In order to reduce energy consumption and create comfortable environment for dwelling and work, Green Building is highly recommended around the world. Those developers who put in lots of resources and manpower to adopt green technologies and measures at earlier stage,ignore selling the values of green building so that the consumers even don’t know they have paid for these green building measures. In this case, green building marketing plan can assist the developers to make subsidiary marketing of focus under the use of green building materials, maximizing the project benefits.

Contents of Marketing Plan:
(1)Arrange all the files and materials of green building, extract the highlights and visualized contents.
(2)Cooperate with the marketing team to establish marketing strategies of green building, including green building marketing planning scheme, highlights of project planning, design and facilities, visualized pictures presentation scheme, and promotion of green and low-carbon lifestyle.
(3)Green building technical training for marketing planning team, including basic knowledge and technical features of green building as well as green lifestyle.
Outcomes:
(1)Green Marketing Planning Scheme.
(2)Green Marketing Training Materials.

 


 

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